People in under-served areas such as Linden (a Columbus opportunity neighborhood) and Easton (an employment and retail district) struggle to find transportation options that fill the gap between the bus and their home, work, or other destination. Through interviews and focus groups, Lextant helped Smart Columbus understand the issues facing those areas.
In addition to its Smart Mobility Hubs—strategically placed kiosks for connecting with alternative transportation such as scooters, bike-share, or ride-share pick up/drop off points—Smart Columbus introduced a multi-modal trip-planning application. This app allows users to book multiple forms of transportation, with one payment, to get to their destination in the most efficient way possible. Lextant’s research informed the design of the app, named Pivot, from information architecture through visual design and specifications.
Beyond the impact of the project delivery itself, Smart Columbus has memorialized learnings of the program in the publicly available grant documentation and reports, and published demonstration data as open datasets in the Smart Columbus Operating System. As such, the program has created a playbook that other cities may follow in implementing similar technologies, so that cities may build upon the learnings the program gained, and the challenges it encountered.