Innovative Urban Planning that Attracts Millennials
Client KAUFMAN
Project EXPERIENCE-CENTERED URBAN PLANNING AND DEVELOPMENT
OVERVIEW
Lextant crafted the future of mixed-use development for Columbus as an emerging market for millennials.
01 THE CHALLENGE
Columbus ranked as the #5 best city for millennials in 2017, and the city wants to improve that number. Kaufman Development plans to create an ideal mixed-use development geared towards millennials. Lextant was tapped to provide insight on how to make it happen.
02 THE RESPONSE
Lextant and Kaufman co-facilitated workshops with community influencers to cultivate ideas and identify spaces and uses that would appeal to a millennial audience.
03 THE RESULT
Lextant gained unique, forward-thinking, and impactful mixed-use development strategies. Kaufman tailored their design and community plans to millennials’ desired experiences. With Lextant insights, Kaufman influenced the Columbus regions’ urban planning geared towards attracting millennials