Turning Customer Expectations into Inspired Design
Client KOHLER
Project TAILORED VANITY COLLECTION
OVERVIEW
Inspired the launch of Kohler’s new Tailored Vanity Collection as well as new lighting and mirror lines, which delivered 1100% above forecast
01 THE CHALLENGE
Kohler’s goal was to broaden their understanding of how their products fit into the overall bathroom self-care experience and to identify design opportunities.
02 THE RESPONSE
Lextant performed in-depth home interviews to identify grooming, styling, and personal-care preferences for Kohler’s target customer. Lextant gained key information about consumers’ grooming processes, their desired emotional experience, and barriers to the ideal experience.
03 THE RESULT
These consumer preferences translated to insight about consumers’ overall feeling of well-being, which helped Kohler define the ideal personal care experience.
Lextant’s insights led Kohler to develop a customizable vanity solution in which no detail is overlooked, creating a truly individual grooming and personal care experience. Lextant insights also inspired the launch of new lighting and mirror lines which delivered 1100% above forecast
02 THE RESPONSE
Lextant created a multi-sensory, stimulus-based design approach that allowed participants to express and create ideas about what they were seeing and experiencing. Findings pinpointed six desired aspects for nutritional supplements and detailed how these could be connected to consumer needs.
03 THE RESult
Lextant’s research expanded Pfizer’s customer base with the innovative, chewable mint vitamin concept. Pfizer launched two new flavors based on excellent Vitamint sales, increasing their multivitamin market share.