The certificate program was the vision of Dean Victor Ermoli and is the culmination of a 20 year partnership between the Savannah College of Art and Design and Lextant. Our Vice President of User Experience, Marty Gage, has led a Lextant team in collaboration with SCAD’s Dean Ermoli and professor Kwela Hermanns, associate chair, design for sustainability, and associate chair industrial design, to create and refine the curriculum.
As part of this curriculum, Lextant wrote and designed an accompanying textbook, User Experience Research: Discover Want Customers Really Want.
Topics covered in the book:
SCAD professor Kwela Hermanns, Associate Chair, Design for Sustainability, and Associate Chair, Industrial Design, has worked closely with Lextant to understand their trademarked principles of Insight Translation and Sensory Cue Research. “This relationship between SCAD and Lextant provides opportunities for our students to learn best design practices applied to business goals,” says Hermanns. “We both want better design research to create a better world.”
Marty Gage, Lextant VP, Design Research, has been guest lecturing at SCAD in 2002 starting a partnership that has culminated in the Lextant curriculum and certification. “The idea to develop this partnership came about because Dean Ermoli understands the importance of generative design research and he felt that Lextant’s unique approach would benefit SCAD’s students,” says Gage. “This certificate program will give the students a strong foundation in research and design to set them for success and to become leaders as they move into the workforce. SCAD students are the future design leaders of our world.”
We are proud to partner with SCAD’s academic leadership to further the future of the design profession.