Reshaping the Lowe’s Shopping Experience—One Light Bulb at a Time.
Client LOWES
Project NEXT GENERATION SHOPPING EXPERIENCE
IMPACT
2000
Stores included in rollout
01 THE CHALLENGE
Buying light bulbs isn’t as easy as it used to be. Lowe’s counted on Lextant to simplify the light bulb shopping experience while expanding its lineup with new LED lighting technology.
02 THE RESPONSE
Lextant examined the shopping experience from a customer’s perspective, which helped them pinpoint opportunities for transformation. They then used an iterative process to redesign, retest, and clarify the final light bulb aisle design.
03 THE RESULT
Lextant’s design seamlessly incorporated new LED product lines, LED education, improved aisle navigation, and optimized customers’ shopping experience.
Lowe’s innovative aisle design rolled out to more than 2,000 stores nationwide.
